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Amazon com case study case study 10 amazoncom: an e-commerce retailer patrick collins, robert j mockler, and marc gartenfeld strategic management pmn6023 prof madya. The case discusses the customer service at amazoncom, inc (amazon), a us-based e-tailer amazon evolved from being just an online bookstore into one of the largest e-commerce platforms in the world where customers could find and discover anything they wanted to buy online in a more convenient way. Amazoncom - financial analysis case study introduction the bookselling industry is one of the steady growing industries which have estimated the sales of $27 billion in the year 2006. Case studies see how merchants share their success stories offering amazon pay to their customers, and benefits it has to their businesses ©2018 amazoncom.
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