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Marketing mix: product, price, place, promotion - essay sample marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups. The marketing mix, also known as the 4 p's of marketing, is the combination of product, price, place (distribution), and promotion. The marketing mix diagram of the 4 p's of marketing (product, price, place, and promotion) and a list of some of the decisions to made for each.
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